Imagine you are in an elevator that goes up 50 storeys. You are in the elevator with a potential funder of your business idea who is getting off at the top floor. You know the lift will take two minutes to reach the 50th storey. You have this time to convince the potential investor of your business idea. In other words you have to sell yourself and your business idea. Prepare your brief. You will have to design and express your business idea and how you expect it to be successful in not more than 200 words
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