ANSWERS: 4
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Says what you want, unlike free marketing!
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they probably pay you to do marketing
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Advertiser should pay for search engines like google or bing when your ad is clicked..
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Paid Search also can support your inbound marketing strategy. It can be a useful tool for expanding the reach of landing pages. Search can be a highly competitive and saturated marketplace. Inbound marketing teaches us to focus on the long tail where traffic may be lower but the opportunity to convert customers is huge.
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