ANSWERS: 52
  • No. I don't have sheep mentality.
  • I guess it depends on who that person is....I'd like to say no, but I wouldn't want to be a liar.
  • Not at all. The quality of the product for the price is what influences me. I am a cheapskate.
  • I really think it turns me off, because you see it sooo much in advertising and they all yell at you like you're deaf or something! When ever I watch TV, I have the mute button at the ready for all commercials.
  • Not unless they are famous in the field the product is used. A famous climber endorsing ropes I might pay attention to, or a famous driver endorsing cars. But the routine celeb endorsement puts me off, because I know the price will be higher in order to pay the celeb.
  • No. The first thing I think is, "Wow, he/she must be hurtin' for work...."
  • In most cases, no. I prefer the recommendation of someone I know personally.
  • ha ha, ya know...not really! but i'm sure it gets the name out there and...blah blah blah, i'm sure it helps...i just dont know how.
  • Not one bit.
  • Probably. One reason is that I might remember that such-and-such endorsed this. That might make me more comfortable trying something new because of the familiarity the celebrity brought to the product. On the other hand, if I don't like the product or the celebrity, I might get a negative reaction to one or the other.
  • Not at all. I just remind myself that whatever they paid the celebrity for his/her endorsement is added to the price I pay.
  • Heck, no! I know they are getting paid to endorse the product. Now show me a real person who actually uses whatever it is, and I'll be more impressed.
  • In all likelyhood yes, subconscious influencing is really quite amazing. I truly believe my answer to be no, but I'm sure somewhere deep down in my brain I chose one product over another similar product because of some lame celebrity endorsement - Good question :)
  • Not really. I don't watch many commericials, so I'd probably not even be aware of it. Goddess bless Tivo.
  • Not at all..Michael Jackson with his hair on fire?--didn't work...Dionne Warwick selling products on TV ruined her image for me...I would be hard pressed to think of 1 positive endorsement by a famous person.
  • No... it used to though. I tried proactive b/c 5 different celebrities with amazing skin all said it was great and it made my skin red and burnt looking.
  • I'm not likely to run out and buy a product simply because a celeb endorses it. It might make me less likely to purchase it depending on who the celeb is.
  • Nope, and I've never understood the need for this. Especially commercials lately. They'll give you all the reasons the product is cool and tell you you should buy it and then, at the end of the commercial whoever it is says, "I'm kwehi kwefish and I'm a basketball player." Who cares?
  • Not at all; even less than that if they endorse a political candidate.
  • Nope never. If I want it I'll get it if I don't I won't simple as that!
  • Yes. If they are using the money I pay them for their product to pay some wanker to advertise it for them I try real hard to do with out the product. Paris Hilton for instance. Naw I wouldn't buy whatever she was selling.
  • Nope. If I like it, I'll buy it, if I dont, I wont.
  • Not one bit Zack :)
  • It depends on who is doing the endorsing, what the product is, etc. It depends on the combination. I might buy vodka endorsed by Slash but I probably wouldn't buy a car endorsed by Danny Devito (because, well, I wouldn't even remember him endorsing it, for one thing).
  • They do it because it works. I think there is less infulence now than in the past though.
  • It depends on if I like the person who's endorsing or not. Last year when Jessica Simpson was endorsing hair extensions on HSN I wasn't impressed because I think she's mostly a dumb blond and not very impressive. The problem with a question like this is that people will always say, "No, I'm not impressed- but then by their actions they'll do something else. Consumer buying behavior is like that. What people say and do are two very different things.
  • I feel it does do some good; who can forget Michal Jordan ads, im not saying thats all you need you also need a good product.
  • Sometimes. There is a greater influence if that person endorsing is not endorsing everything. For example, Tiger Woods, the man is endorsing several things. To me an endorsemnt should be made for the one product you cannot live without.
  • NO,not atall!!rather it makes them subject to b d center of joke specially wen millioniare celebs endorse D-grade products.
  • Sure! Ed McMahon is so convincing...I would rather drown in my regular bath tub; sink the losers!
  • It really depends on the product they're trying to sell. If Roger Federer says "Buy Wilson Tennis Racquets, because they're the best" and then he plays the US Open with one, then the racquets are probably pretty high quality. However, if he was endorsing something like skin cream or whatever, I'd probably be less likely to buy it.
  • I am not sure, but try to see if plattoes.com website helps you in any way
  • Frankly, in marketing "Product is King." The only value added by a celebrity spokesperson is when either the product does not demonstrate well in its marketing capacity or when it is "apples to apples" with its fellow competitors.
  • No. Evryone knows that this "famous" person is not using it. We buy and use products if we think they are good and not because someone is posing with it on TV.
  • No. In fact, I might even not patronize the product that they are endorsing. I believe the cost of paying huge talent fees to celebrities is passed on to consumers.
  • No, spokespeople have no influence on my decision as to whether or not to purchase a product.
  • Yes being a business woman and knowing about marketing and advertising endorsments are very essential. If it was not worth it and nobody liked it then the company and the famous perosn wouldn't waste there time or money. it is a win win situation. Depending on what the proudct is and where it is sold makes a big differencef for me. For example when Oprah mentions product on her show I take her word for it because she is a very respectable and reputable woman and I know that she wouldn't endorse something she does not like or think is fantastic. Serena Carcasole www.vbsondemand.com Your 1STOP Business Service Shop Outsource your way to success! BECOME A VIRTUAL ASSISTANT AND START LIVING THE DREAM OF WORKING FROM HOME.
  • No. You'd have to be insane or happily stupid to believe what they have to say
  • Study in switz showed no. A product advertisement usually has to be related to the intended target market. This was the study: A clasroom was shown two advertisements for the same product, by two diffrent brand names ( product was some school supply). With a celebrity, people could not relate. The other ad showed a student using the product to do his homework.....And ta Duh People preffered the student ad better...
  • Yah sure if person have positive image then.
  • No, it never did.
  • no, by the time the company pays for the endorsement, the product is too high, compared to another brand of equal quality.
  • No it does not. Just makes me think they had to pay so much to get their message across, and most people don't even pay attention.
  • No, the first thing I want to know is if they actually used it!
  • doesnt influence me but makes me remember what they were advertising, so in a way it works in the long term
  • Evertime! because of familiarity, recognition.
  • i dont think so, it may make me want it more than a rival product if i already wanted that product but i dont think i would ever go out and buy something just because a celebrity had endorsed it
  • Uh...yeah. When people go to the store, if they associate certain products with a famous person, say you're coke and you advertised with Johnny depp. Every person who comes into the supermarket and remembers that Johnny Depp advertised Coke, they are ten percent more likely to buy that product even if they came into the grocery store with a list. Than ten percent of extra population that likes that star makes a lot of difference when you're like that.
  • No. This is probably because I am not at all impressed with most celebrities.
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  • Yes, somehow because it made me feel that this person is reliable.
  • Not one little bit.

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