It was made by the "Trudeau Candy Company" of St. Paul, Minnesota. It had seven sections and dark chocolate. Unfortunately it is no longer made. It was purchased by the soft drink company of the same name that decided to discontinue the candy to avoid confusion with the brands.

Paragraph from 1998 article: "The Ghost of Candy Bars Past" at: http://www.citypages.com/databank/19/942/article6825.asp "It was, as Ray Broekel chronicles in The Great American Candy Bar Book (1982) and The Chocolate Chronicles (1985), a wild and woolly time in the world of candy, and anyone with a little money and a dream could take a swing at nougat immortality. Imagine a time when a trip to the local drugstore allowed the purchase of Minneapolis's own Cherry High Ball, or one of St. Paul's own Trudeau Candies, such as the fantastic-sounding Seven Up, a bar composed of seven small, candy-box-style chocolates welded together. Its original incarnation featured four types of caramel, a Brazil nut, coconut, and jelly; by the time it was phased out in 1979, dark chocolate covered segments of mint, nougat, butterscotch, fudge, coconut, buttercream, and caramel. Now I feel gypped: Why are we stuck with Hershey's, Hershey's Almond, and Chunky? Bah, humbug." There are several retro candy shops that offer candy bar called SkyBar, said to be similar to 7-up bar. Here's just a couple for you to check out: http://www.oldtimecandy.com/skybar.htm - Look at the bottom of this page for some history. http://peppermintpalace.com/pp2002/viewCandy.php3?count=174

IT WAS MADE BY HAUCK'S CANDY COMPANY IN ST. PAUL MINNESOTA. IT WAS THEM SOLD TO PEARSON'S CANY COMPANY IN ST. PAUL MINNESOTA.

I remember this bar. It was my first choice because I got more variety for my nickle which wasn't that easy to come by at the time. The jelly part wasn't my favorite either so I saved it until the last and the caramel and brittle were my favorites. A 50's fan

I was in Highschool during the 50's and that candy bar was my favorite bar. When did it go off the market and is there any bar that replaced it?

wow this was a cool little piece of info i always thaught 7-up was nothin more then a soda....then again i was bon in 95

Wow, how nostalgic! I remember the "7-Up" bar, it was the late 1960s and/or early 70s when I used to eat them as a kid in the midwest. By the way, who remembers "Peanut Butter With No Jelly" bar?

The seven-up bar was invented by my granfather Axel Olseen of St. Paul, Minnesota. He also invented the Nut Goodie bar as well. He sold the company which eventually became Pearsons Candy company.