Designing and Printing Your Business Card: How to Do It Right Credit: Andrey Saprykin/Shutterstock Your business card is often your first introduction to potential clients and associates. It's a primary marketing tool for many small businesses. Finding a printer that does a great job will be important as your marketing and printing needs grow. This guide will help you find the best printer for your business needs. Here are some guidelines for designing and ordering an effective business card. 1. Consider your market "You have to consider the audience," said Alfred Poor, founder of the Center for Small Business, a small business consulting firm. "A B2B card is going to be very different from a card you're going to use with consumers. A card for art is going to be very different from one for something legal." Advertisement As with any marketing campaign, before you embark on designing and ordering your business cards, consider the following questions: Are your customers primarily consumers or businesses? Do you offer services or products? Who is the person you need to attract? What do you want that person to feel or think when they hold your card in their hand? What is the call to action you want your business card to encourage? Do you want the recipient to go to your website and order products, call you to make an appointment, visit your store or restaurant to buy, or something else? Your answers to those questions will directly impact the decisions ...