• SEO is about your website. SEM is about your online image.
  • Simply SEO in free method to improve traffic and SEM is paid.
  • The difference between SEO and SEM is simply that search engine optimization is part of search engine marketing or search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better ranking in the search results while SEO goes beyond SEO. It involves other method that can get you more search engines visitors like PPC advertising.

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