I call them people from Phoenix, and thanks for asking. Southwest Airlines, however, calls them Phoenicians: \"Although the city has had its economic ups and downs, the Phoenix metropolitan area, often referred to as the Valley of the Sun (or just \"The Valley\"), is currently booming. The Camelback Corridor, which leads through north central Phoenix, has become the corporate heartland of the city, and shiny glass office towers keep pushing up toward the desert sky. This burgeoning stretch of road has also become a corridor of upscale restaurants and shopping plazas, anchored by the Biltmore Fashion Park shopping center, the city's temple of high-end consumerism. Today, PHOENICIANS flock to this area for both work and play.\" http://www.swavacations.com/destinations/FROMMERS_detail.asp?recordID=0024010001&parentRecordID=&Frommers_DEST=PHX&Dest=PHX&SECTION_LEVEL=1 \"Social survey reveals rapidly developing sense of community in fast-growing Phoenix How neighborly is Phoenix? Living in a metropolis famous for its rapid growth and for a dynamic, transient population, how do PHOENICIANS feel about their neighbors, the neighborhood and the general metropolitan environment?\" http://www.asu.edu/news/research/community_survey_061703.htm I picked these up on a google search, and they weren't the only items that showed up. I didn't get the impression everyone's calling Phoenicians, Phoenicians, but it sounds a lot better than Phoenixers, Phoenixians, Phoenix-ettes and etters. It's sleeker than \"people from Phoenix.\" Good question, BTW. Thought provoking. Interesting. Hope this helps.