ANSWERS: 4
  • Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
  • We know that when it comes to attracting and keeping customers, it's obvious that brand is important and to keep the brand on the top branding strategy is much important.
  • The obvious reason is that a brand helps distinguish you from your competition and makes you more recognizable to customers. Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. Not only does it provide consistency for your customers, but it provides focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives. And finally, a strong brand can help attract high caliber talent.
  • Any product or business is successful whenever it is having certain recognition in the people that awareness is nothing but brand stratergy within the people.

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