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There are several live stream companies, such as Ustream and StreamAPI, that are now offering pay-as-you-go options for streaming. The cost of a live stream on the Internet varies greatly, from less than $10 dollars to hundreds of thousands of dollars, and is determined mostly by the number of people who watch the stream.
Source:
Tech Crunch: Ustream Launches Watershed, A Pay-As-You-Go Live Streaming Service For Enterprises
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