ANSWERS: 9
  • Pepsi’s CSDs are headed for a drastic redesign as the company makes a multi-year commitment to reinforcing the core of its business. Changes will include a graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands. Gatorade will also receive a redesign, focusing the brand on the letter G. Pepsi’s Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said “If we don’t change quickly, we run the risk of being a footnote to history,” according to Beverage Digest. PepsiCo Chief Executive Officer Indra Nooyi told BD she didn’t expect the changes to immediately stop the decline of Pepsi CSDs in the face of a difficult economy, but she expects the initiative to slow the decline until it eventually flattens out. BD also reported that the changes generally excited bottlers, and that Frank Cooper, vice president of sparkling brands, promised to help bottlers convert their fleet to display the new Pepsi Imagery, which is due to hit the market late this year or in early 2009. http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp?utm_source=streamsend&utm_medium=email&utm_content=1573152&utm_campaign=The%20Flow%20from%20BevNET%3A%20Pepsi%27s%20redesign%2C%20Arizona%27s%20introductions%20and%20a%20view%20fom%20Iceland Old logo and New logo with smile:_)
  • Same shit, different gimmick
  • im allergic to change ha! dont like them :(
  • The new logo looks like the logo for Korean Airlines or something... Mtn Dew? Could Mt. Dew be better? And dropping the diet, what about dropping the max (or the Pepsi!)
  • I liek the old one better. The new one looks more like the south korean flag
  • it looks cute!!!
  • I think a lot of thought must have gone into it.The idea of having a smiling logo would be appealing.The name change may be good in the long run since we are now graduating to sms language. Frankly I am not a great fan of Pepsi so I really would not buy it even if they make a 1000 changes in it.I really have no clue why top woman managers want to change logos and product formulations and packaging the moment they take the saddle! Here in India Britannia and Megamart are two such examples.The products have gone down further.They should concentrate more on improving the bottom line and not spend so much on doing cosmetic changes.
  • The smily logo sucks. This is a Graphic Designers worst nightmare! Pepsi does not need to change their logo's, Besides some of these products were already redesigned recently.
  • They're dumbing it down, like everything and everyone else;)

Copyright 2023, Wired Ivy, LLC

Answerbag | Terms of Service | Privacy Policy